I am a Barcelona-born, San Francisco-based photographer, brand consultant, designer, and event planner, and the founder of Raquel Creative Boutique Studio.

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As a brand consultant, strategist, and designer, I aim to develop brands that leave a lasting impact. I strive to bring out the heart and soul of the brands I work with, regardless of their field or size. But it's not just about the brand; it's about the people interacting with it. I dedicate a significant amount of time to researching and understanding the real people who will interact with the brand, ensuring that every aspect of the brand resonates with them. I believe in taking on projects that truly matter and MAKE THEM MATTER, and I am careful about choosing the people I work with, as they are a direct reflection of my values and beliefs. For me, it's crucial to collaborate with individuals who prioritize the well-being of others, have a strong passion for their products or services, and are committed to making a positive impact in their industry.

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As a photographer, my passion lies in portraiture and landscapes. I aim to capture special moments, people, travel locations, and the outdoors from a nuanced art perspective, where details take priority. 

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When focused on people, I seek to capture authentic portraits in a documentary style. My commitment to my craft is constant. I love bringing out the very best in each individual I shoot. My personal motto captures this sentiment:  I try hard to get people to be themselves—authentic and natural.

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My mission is to tell stories that speak to the essence of each human I photograph. Making it matter is essential to my craft, and capturing genuine emotions is paramount. 

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Before taking on any project, I always ask myself why I am doing it, whether it will make a difference, and what it means to me and the observer. Answering these questions enables me to deliver something unique and self-inspired. 

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When photographing the outdoors, I observe nature to find unique landscapes that inspire emotions and a sense of timelessness. Similarly, when photographing travel locations, I aim to capture the mood of the place and the people who make up its culture in a documentary style.