How to Use Branding Content with a Purpose
Once you have a business model it is important that you start to brainstorm the content you plan on sharing with your client audience. Content is key, it allows your clients to know exactly what you are promoting and they have all the information they need in order to trust your business. Writing all your content in a blog is not the only way to share information with your clients. It can also be done through:
Branding podcasts
Podcasts are an amazing tool for branding content. Listeners can be interacting while they’re on the move whether they are driving around or putting groceries away, they don’t have to be sat down to be receiving your business’s information. However, with something good, there are some disadvantages and advantages…
Disadvantages
There are no links for them to click on that lead them to another one of your sites.
Podcasts require more equipment and preparation beforehand.
Advantages
Can be consumed on the move, they can listen anytime anywhere.
Podcasts can entertain the listener and therefore help them remember what they listened to in the long run.
Webinars and ad videos
TED talks and other Youtube channels are another great way to learn about branding, this is because not everyone that has something worth teaching is going to have a blog, they usually will have video content up.
Once you’ve decided the form of Content you want to utilize there are some helpful tips to keep in mind when you start constructing it.
Who is your audience
Who are you trying to reach with your message, making sure it is personalized to them.
You may be trying to reach all kinds of demographics at once, knowing what groups exactly, is key.
Don’t be like your competitors
It is important to share with your audience why you are set apart from other businesses similar to yours, what makes yours different will tell them why they should pick yours.
Share your content
Promote, promote, promote
Put your content on Social Media and don’t make it impossible to find it.
Make it accessible.
What does your company do? Repeat that in new ways throughout
Know the goals of your content, what are you trying to achieve with it, and what you want your clients to know.
Using the different ways to share content, repeat what your business is and what its purpose is, the more repetition the better as long as it is done in different ways (Different mediums of communicating it is one way to make it unique).
With all these tips and tricks you should be able to have a base to start your branding content. Normally marketing and sales should be working together, maintaining the same goal in mind so that the paths align somewhat. In a quick summary of Spartan Branding’s Blog here are some ways you can go about doing that:
Find out how much the client will value the content and how it will satisfy their needs and answer their questions.
Make sure your product is the solution for your client, know their struggles, and have your content match what they need to draw them to your product.
Work with the sales team so you know what you’ve done in the past that has worked vs. not.
Maintain a communicative relationship between marketing and sales teams.
This may seem like a lot of information all at once, however, once you break it down and take it to step by step it will come easily with patience. Now, what are you waiting for, get out there and start building up your branding content!
Ariana Stanton