Updated: Mar 27
If you are a business owner, having a branded website is one of the essential tools to get more customers to trust you and use your service. Many factors separate good sites from mediocre ones. Here you have five elements that are highly important to think about before developing a site correctly to ensure your website is unique and works.
1 / NAVIGATION
Websites need a well structured map like the ones we like to use when we take a new trail or visit a new location. Developing a website starts with a good Site Map. The viewer should know exactly where they are on your website at all times, and they should be able to access what they want in one click. It seems like a simple process to follow but it's in fact the one step that requires the most time to research, and think about. Without a site map the creation of a website gets messy and things are later hard to find for your potential customer,
2/ BRAND | VISUAL DESIGN
Your website is a direct reflection of your brand. Your visitors should immediately make a visual connection between your logo, print marketing pieces, and any other brand element your business has. If your website is using the right branding it contributes to the memorability of your brand, and also adds a level of credibility and enhances the overall image of your business.
We are visually oriented creatures. Using great layouts and graphics help grasp your audience to stay on your site longer to find out about your service and/or product. The details and effort to creating an appealing site show the care you take and have for your brand. But remember it has to be simple and clean. Too much of visual stimulation and viewer won't be around your site for long.
Also, photography plays a key role on your brand image. Always use photos that are taken professionally, and more and more videos are playing a very high role to present your service/product online. If you decide to add them onto your site, make sure they have relevant information to your audience and they are also done by a professional
Content is "The juice" of your site. It plays a major role in your search engine placement. It is the main reason most visitors are seeking from your website. So make sure whatever content you add in your site is relevant to them, Must be informative, easy to read and have call to actions that matter to your audience.
It's also very important to place the key information where is accessible and easy to find.
Contact email@example.com for more information, or call at 925 482 4197