If you are a business owner, having a branded website is one of the essential tools to get more customers to trust you and use your service. Many factors separate good sites from mediocre ones. Here you have five elements that are highly important to think about before developing a site correctly to ensure your website is unique and works.
1 / NAVIGATION
Websites need a well-structured map like those we like to use when we take a new trail or visit a new location. Developing a website starts with a good Site Map. The viewer should know exactly where they are on your website at all times, and they should be able to access what they want in one click. It seems like a simple process to follow, but it's, in fact, the one step that requires the most time to research and think about. Without a site map, the creation of a website gets messy, and things are later hard to find for your potential customer.
2/ BRAND | VISUAL DESIGN
Your website is a direct reflection of your brand. Your visitors should immediately make a visual connection between your logo, print marketing pieces, and any other brand element your business has. If your website is branded correctly, it supports your brand memorability, adds a level of credibility, and enhances the overall image of your business.
We are visually oriented creatures. Using great layouts and graphics helps your audience stay on your site longer to find out about your service and product. The details and effort to create an appealing site show the care you take and have for your brand. But remember, it has to be clean and straightforward. Too much visual stimulation, and the viewer won't be around your site for long.
Also, photography plays a crucial role in your brand image. Always use photos taken professionally, and more and more videos play a very high role in presenting your service/product online. If you decide to add them onto your site, make sure they have relevant information to your audience, and they are also done by a professional
Content is "The juice" of your site, and it plays a significant role in your search engine placement, and it is the main reason most visitors are seeking your website. So make sure whatever content you add to your site is relevant to them, Must be informative, easy to read, and have a call to action that matters to your audience.
It's also vital to place the critical information where it is accessible and easy to find.
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